Palin's prospects in the Republican Party are a good deal dimmer than her star wattage suggests. She's tallied middling performances in early straw polls and shows no inclination to embark on the grassroots work required of a presidential candidate. More to the point, this article makes clear that, were there any doubt, her preoccupying concern is "building her brand"–less in a political sense than a financial one. Palin may yet make a bid for the White House. But all evidence suggests that when the time comes to choose between earning money and running for president, Palin will choose money.
This is the conventional view in Washington. I think it's completely wrong, dangerously complacent, and out of touch with profound shifts in media, fundraising and politics. The political parties are weaker than they once were. The elites cannot control grass-roots Internet-driven phenomena. Look at Obama. He seems a natural president now, but Washington dismissed his chances – as they are now dismissing Palin's – right up to the Iowa caucuses. And because Palin is such a terrifying – truly terrifying – prospect for the US and the world, I think such complacency, rooted in cynicism about Palin's mercenary nature, is far too reckless.
Look: what we have seen this past year is the collapse of the RNC as it once was and the emergence of a highly lucrative media-ideological-industrial complex. This complex has no interest in traditional journalistic vetting, skepticism, scrutiny of those in power, or asking the tough questions. It has no interest in governing a country. It has an interest in promoting personalities and ideologies and false images of a past America that both flatter and engage its audience. For most in this business, this is about money. Roger Ailes, who runs a news business, has been frank about what his fundamental criterion is for broadcasting: ratings not truth. Obviously all media has an eye on the bottom line – but in most news organizations, there is also an ethical editorial concern to get things right. I see no such inclination in Fox News or the hugely popular talkshow demagogues (Limbaugh, Levin, Beck et al.), which now effectively control the GOP. And when huge media organizations have no interest in any facts that cannot be deployed for a specific message, they are a political party in themselves.
Add Palin to the mix and you have a whole new machine in American politics – one with the capacity, as much as Obama's, to upend the established order. Beltway types roll their eyes. But she's not Obama, they say. She doesn't know anything, polarizes too many people, has lied constantly and still may have dozens of skeletons in her unvetted closets.
To which the answer must be: where the fuck have you been this past year?
It doesn't matter whether she's uneducated, unprincipled, unaware and unscrupulous. The more she's proven incapable of the presidency, the more her supporters believe she is destined for it. It's a brilliant little gig she's devised. She may be ignorant, but she is not stupid. She has the smarts of all accomplished pathological liars and phonies. And this time, she will not even bother to go on any television outlets other than Fox News. She will be the first presidential nominee never to have had a press conference. She will give statements by Facebook. She will speak directly to the cocoon that is, at least, twenty percent of Americans. The press, already a rank failure in exposing her fraudulence, will be so starstruck by the chance to make money that we will never have a Couric-style interview again. it will be Oprah all the time. Because Palin lives in an imaginary world, the entire media world will be required to echo it or be shut out.
More to the point, creating a false narrative around a total phony and peddling her as a savior has no financial downside for the FNC/TalkRadio party. So this phenomenon will grow and grow. I mean: can you imagine Romney or Pawlenty inspiring this sort of fervor? Check this out in the New York piece:
Nowadays, for both poles of the political spectrum but especially for the right, politics is a business—the entertainment business. The freak show, as Mark Halperin termed it, has been turned into a fully merchandised product. It was Fox’s Roger Ailes who had the insight that the American right was an underserved market, one with a powerful kind of brand loyalty. Fox News has turned a disaffected segment of the populace into a market, with the fervor and idiosyncratic truth standards of a cult. Wingnut-ism has been monetized, is one admittedly partisan way of looking at it. Palin stokes the disaffection of her constituents and then, with the help of Fox, offers to heal them, for a price. And—surprise—they’re more affluent than most Americans. Fifty-six percent make over $50,000 a year, according to a Times/CBS poll. Running for president is no doubt part of her business model. But forget elections (as many Palin supporters already seem to have done); she’s already the president of an alternative America—and also its CEO.
And with that power and that potential funding, how can someone who said she wanted to be president as long ago as 1996 resist? Josh can dream all he wants. She is the biggest political power after Obama in this country. And, unless the full truth emerges with such force it cracks even the FNC/RNC sealed universe, she will run against him in 2012.