Philip Rucker takes the temperature of Republican strategists:

[They] are already praising the video. For a political figure used to an off-the-cuff style, Palin's video has a professional and polished feel that could strengthen and broaden her emotional appeal among female voters. One prominent GOP media consultant described the video as "brilliant," adding: "I wish I'd done it."

Glynnis MacNicol further analyzes the ad:

Truth be told it almost manages to make Palin look presidential, or at least a serious candidate.

It plays to Palin’s strengths without being overly kitschy (apparently pink elephants are the new pitbulls wearing lipstick) and as Mika Brzezinski noted this morning there’s not even a hint of Palin portraying herself as a victim of the media. So perhaps she’s figured out that that’s always a losing card.

Equally interesting is the fact this video makes no mention of any of the women Palin initially dubbed the ‘mama grizzlies.’ This video is all about Palin. The closest it comes to acknowledging another candidate is at the very end when she notes “there’s a WHOLE stampede of pink elephants crossin’ the line and the ETA — stampeding through — is November 2nd, 2010.”

Mike Allen notes: “The emphasis on women could help expand Palin’s appeal toward the center, helping the Republican Party with its demographic peril.” And it certainly seems as though Palin has decided marshaling the power of those 18 million cracks is her best bet. If there was any doubt that Palin wants to be a player in 2012 (and I’ve certainly had plenty) this video pretty much clears it up.