Caloric Bombardment

Apr 11 2011 @ 7:57pm

Peter Smith summarizes David Kessler's The End of Overeating:

Because the brain's amygdala responds to the anticipation of food and because food is the most socially acceptable salient stimula—pasted on buses, on storefronts, all over the Internet—our brains are constantly being activated. Even with the right tools and messages about healthy eating, you can’t expect individuals to protect themselves once they have this neural circuitry laid down. Kessler says, "You can’t turn this neural circuitry off. You need this to live."