Kevin Sablan crunches some Facebook numbers:
The number of “likes” usually displayed alongside the Facebook like button is really an aggregate of shares, likes and comments. This morning, I took an arbitrary mix of Facebook related stories and found that the actual number of likes only accounted for a 39% of the number displayed. This is by no means scientific, but I think it’s noteworthy.
Why does this matter? Because news sites are publishing factual inaccuracies in articles that say things like “100 people recommend this” when in fact only 39 people did.