Cool Ad Watch

Andrew Sullivan —  May 3 2011 @ 5:02pm

Copyranter calls it "maybe the coolest commercial ever shot using balloons":

Balloons were fastened onto a 200 meter long rail, and lined up via laser guide. To achieve a moving picture effect, 10 balloons had to be popped per second, or 600 balloons per minute. It took nearly 24 straight hours to shoot the multiple takes needed.

It doesn't make me want to watch MTV, though.