Oprah-ism vs Spy-ism

Viginia Postrel compares Oprah to Spy Magazine:

Both Spy and "The Oprah Winfrey Show" sold gossip and personal stories. Both made their audiences feel like members of a club of superior people. Both were self-congratulatory. But the bases for their self-congratulation were, of course, very different. Spy and its audience prided themselves on being wised-up, clever and edgy; Oprah and her audience on being empathetic, optimistic and resilient. If "Oprah" was about uplift, Spy was about putting people in their place.