When Understanding Culture Is Profitable

Andrew Sullivan —  Jun 10 2011 @ 10:33am

Alyssa Rosenberg ponders cultural intelligence:

One of the places cultural capital seems valuable is when it’s surprising, when two people doing a deal discover that, contrary to their expectations of each other, both love the same author, or a client finds out that the person who is responsible for entertaining them can talk knowledgeably about their favorite sports team. It’s the spontaneity of that mutual recognition that’s useful, and that’s hard to engineer or to hire strategically for.