Cool Ad Watch

Jun 29 2011 @ 6:45pm

Andrew Price unpacks a recent Nissan Leaf ad:

We think of gas as an Industrial Age power source, whereas iPods and computers are Information Age products. By highlighting that contrast, the ad is selling electric cars as modern and efficient, rather than as the saviors of rainforests. That's gives them an aspirational appeal that resonates with a much broader swath of America than just the treehuggers.