Cool Ad Watch

Andrew Sullivan —  Jul 11 2011 @ 12:29pm

by Chris Bodenner

The cantankerous Copyranter has a soft spot:

Leaving aside my opinion about zoos, I think this Colorforms-like outdoor summer advertising campaign by Amsterdam zoo Artis is lots of fun. Locals were invited to remove these animal stickers—promoting a "baby boom" of newborn animals at the zoo—and spread the word around the city. Free media re-placement!