I Love Cheesy Poofs, You Love Cheesy Poofs …


Some big news I missed while away in England:

As part of an extensive promotional campaign, Year of the Fan, to observe the 15th season of the show, Comedy Central, which has been presenting “South Park” since August 1997, is teaming up with the Frito-Lay division of PepsiCo to produce 1.5 million packages of Cheesy Poofs to be sold in Wal-Mart stores beginning next month.

And there's no need to create a commercial.