A Smarter Food Label

Jul 29 2011 @ 9:39am

ReThink-Labels

UC Berkeley graduate students held a contest "to redesign the Nutrition Facts Label to make it easier to read and more useful to people who want to consume healthier, more nutritious and wholesome food." Renee Walker's winning entry is above. Walker's description of her work:

The labels presented here work as a system using color to indicate food groups, a mathematically proportionate representation of ingredients by order of listing, and calling out of important nutrition facts using color of ingredient to which it references. Simple iconography is introduced to indicate serving size and a thumbs up or thumbs down for whether a excessive amount of ingredient is good or bad. Over all it is meant to bring important information to the forefront and at closer to an at a glance approach.

More submissions here.