Abercrombie’s “Situation” Situation

Andrew Sullivan —  Aug 17 2011 @ 2:00pm

The Jersey Shore star donning Abercrombie clothes in the show’s most recent episode appears to have gotten the company’s knickers in a twist:

The New Albany, Ohio company released a statement Tuesday evening titled “A Win-Win Tumblr_lq2ucpnu1D1qay9g8 Situation,” in which it stated a “deep concern” over the association between Mr. Sorrentino and the brand. A&F offered up a “substantial payment” to Mr. Sorrentino “to wear an alternate brand.”

“We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,” the statement read. The company also extended the pay-to-not-play offer to the other Jersey Shore reality stars and said it was “urgently waiting a response.”

The National Post snarks that the contremps “could result in a spike in revenue for Ed Hardy.” Kathy Sweeney somehow manages to construct a list only 10 items long of the Situation’s craziest past incidents.

(Image via Ashley Dominic, who also looks at some other Abercrombie missteps, of a shirt currently on sale at Abercrombie’s website.)