When The Gut Wins

Sep 25 2011 @ 1:38pm

A new experiment tested people's ability to choose the best car. When presented with a limited number of variables, people in a "detail-focus" group easily selected the best option. But when presented with a much more complex set of information, those tasked with going with their instinct, or the "feeling-focus" group, chose the right car at a much higher rate. Jonah Lehrer's conclusion:

For too long, we’ve disparaged our inarticulate instincts/hunches/emotions/intuitions as irrational and irresponsible, a vestigial legacy of our animal past. Thanks to this new research, however, it’s becoming increasingly clear that our emotions have a logic all their own, that our instincts are often rooted in the processing powers of the unconscious brain.