Where Print Is Still King

Nov 21 2011 @ 10:42am

The Economist surveys India's anachronistic media landscape, "the world's fastest-growing newspaper market": 

Indian papers, which cost as little as 7 cents, make money while their western counterparts struggle to survive. … The primary reason is that in India, print commands a whopping 47% share of advertising spend (as compared to under 15% in America), a perennial revenue source which covers all cost.