Rick Hertzberg nails the core Gingrich appeal:
In 1990, when he was not yet Speaker, he pressed a memo on Republican candidates for office, instructing them to use certain words when talking about the Democratic enemy: “betray,” “bizarre,” “decay,” “anti-flag,” “anti-family,” “pathetic,” “lie,” “cheat,” “radical,” “sick,” “traitors,” and more. His own vocabulary of contempt has grown only more poisonously flowery. President Obama’s actions cannot be understood except as an expression of “Kenyan, anti-colonial behavior.” Liberals constitute a “secular-socialist machine” that is “as great a threat to America as Nazi Germany or the Soviet Union.” There is “a gay and secular fascism in this country that wants to impose its will on the rest of us” and “is prepared to use violence.”
In this campaign, Gingrich’s performances in televised debates have been widely deemed effective. But what has won him his most visceral cheers from the audiences in the halls—audiences shaped and coarsened by years of listening to talk radio and watching Fox News—is his sneering attacks on moderators, especially those representing the hated “liberal” media.
In March, at the Cornerstone Church, in San Antonio, Gingrich declared, “I am convinced that, if we do not decisively win the struggle over the nature of America,” his grandchildren will live “in a secular atheist country, potentially one dominated by radical Islamists and with no understanding of what it once meant to be an American.” Last spring, this was a kind of right-wing performance art. Now it is the language of the man leading in the Republican polls, a man who—in the real world, not the alt-world—could, not inconceivably, become President of the United States. Imagine that.
