Kathryn Westcott explores the paradox:
[Barbara Staib of the National Association For Shoplifting Prevention in the US] explains that while other people might turn to alcohol, or binge eating, others turn to shoplifting. "Some people are trying to find solace in shoplifting," she says. "It gives them the 'rush', a 'high' – it can be a relief, if only a temporary one, as they suffer remorse afterward, when they get caught. "These are people who go into a store and the opportunity arises. For some reason they rationalise, they convince themselves that it's OK – for that moment. This is maladaptive behaviour – a way of coping with things."