Ad War Update


Super PAC spending has now surpassed the $30 million mark (full breakdown from the Center for Responsive Politics here). Paul Blumenthal explains the shift depicted in the above chart: 

[S]uper PACs supporting the remaining four Republican candidates have spent $7.1 million in South Carolina. Nearly all of that money comes from [Gingrich's PAC] Winning Our Future and the pro-Romney Restore Our Future, which have spent $2.93 million and $2.84 million, respectively, to launch attacks against each other's candidate. That's a dramatic departure from the terms of battle in Iowa, where Gingrich had promised to run a positive campaign, only to watch his campaign and super PAC being woefully outspent by the Romney machine. After going down in flames at the hands of Restore Our Future, Gingrich pledged to turn his campaign to the dark side and, voila, negative ads were unleashed by the pro-Gingrich super PAC.

Newt's dramatic final argument, playing up a timely attack on the liberal media:

Earlier this week Amy Davidson reflected on Newt's bizarre Andrew Jackson moment, which also figures prominently in the ad: 

Gingrich referred to "legal mumbo jumbo" getting in the way of going after bad guys. He also said, with the look of smug contempt that he has mastered, "Andrew Jackson had a pretty clear-cut idea about America’s enemies: Kill them." There was applause for that; Frank Luntz, the pollster, called it "the best line of the entire evening." And yet Jackson’s career is a cautionary tale when it comes to the questions about national security and civil rights: Who defines who is an "enemy"? Can one put whole groups of people in that category? How should the military’s power be used within our borders? What is the responsibility of the Supreme Court? And where are we led when we abandon the rule of law? One answer, in Jackson’s case, is down the Trail of Tears, on which thousands of Native Americans lost their lives.

Here is Romney's final pitch in South Carolina, highlighting his support from Nikki Haley and John McCain: 

We missed this Pro-Paul PAC spot a few days ago, which is currently running in South Carolina:

Meanwhile, the RNC commemorates January 20, 2009:

Lastly, the Democratic group American Bridge ran a full-page ad today in the South Carolina newspaper The State, accusing Romney of being "pro-anything when it comes to profit."