Max Rivlin-Nadler notes it:
The funeral industry is in the midst of a transition of titanic proportions. America is secularizing at a rapid pace, with almost 25% of the country describing itself as un-church. Americans, embracing a less religious view of the afterlife, are now asking for a "spiritual" funeral instead of a religious one. And cremation numbers are up. Way up. In liberal, secular states, specifically in the Pacific Northwest, cremation rates have steadily increased to more than half of disposals, up from the low single digits in 1990.