Ad War Update: The Mitts Come Off

Jennifer Rubin proclaims, "Make no mistake. Mitt Romney is on offense now":

Allahpundit has reservations about Romney's strategy: 

I understand why he’d want to hit Newt hard on Freddie in Florida, which has taken a beating from the housing downturn. What I don’t understand is what he’ll say when Newt reminds the world that Mitt put more than $250,000 in mutual funds that invested in Fannie Mae and Freddie Mac, among other government entities. Romney will come prepared with some sort of spin, but I think details are almost meaningless to most voters with tu quoques like this, especially with a candidate like Mitt who’s already perceived as two-faced. (Why is a guy who’s famously worth nine figures calling on anyone to give back some of their earnings, anyway? Terrible optics.) 

Meanwhile, the Romney campaign is aggressively fighting for the Spanish-language vote in Florida:

From Marc Caputo's translation of the above spot: 

FORMER CONGRESSMAN LINCOLN DIAZ-BALART: “I am Lincoln Diaz-Balart.  The presidential election this year will be decisive for the cause of liberty.  We have an obligation to confront Barack Obama with the candidate who has the greatest opportunity to win. That is why I am with Romney.”

In the following ad, Romney goes after the female vote, a putative weakness for Gingrich: 

Super PAC spending update here. Organized labor is joining the campaign against Bain capitalism, likening Romney to the extremely unpopular Florida governor, Rick Scott: 

Greg Sargent sounds off

The ad represents just how scrambled the political calculus has become, now that Republicans have been attacking Romney’s business background in terms identical to those being employed by Democrats. A major union is now perfectly comfortable amplifying one of its own attack lines against Romney — in an effort to sway GOP primary voters, in addition to those who will vote in the general.

Steve Benen thinks ahead

[G]iven Florida’s electoral significance, and [Rick] Scott’s ability to repulse, I suspect this isn’t the last time we’ll see Romney’s critics equate him with the scandal-plagued governor. It’s a natural question for Florida voters to consider: remember the last time a conservative businessman with a shady private-sector background made a bunch of promises? Were Floridians satisfied with the results? I would imagine that President Obama and his allies would spend much of the fall making a similar argument in the Sunshine State: if you don’t like Rick Scott, don’t elect someone like him to the White House.

Lastly, a peculiar anti-Romney spot from Americans United: