Ad War Update

Jan 28 2012 @ 1:00am

The full version of "Blood Money," funded by the pro-Gingrich PAC Winning Our Future:

Ben Johnson wonders if the web ad will have an impact: 

While Romney was never personally implicated in the scandal that embroiled Damon Corp, fact-checking site PolitiFact has rated a separate ad drawing the same connections as “Mostly True.” Will the seven-minute negative ad do damage? After what pundits are calling his best debate performances thus far, Romney is ahead of Gingrich in the latest Florida polling. But national polls have Gingrich pulling ahead as far as 10 points. The sunshine state may not be the end, and it could still get bloodier. 

The latest from Newt's own campaign, which we previewed earlier today, is below:

Huckabee has been quick to distance himself from the ad. The DNC is taking roughly the same approach ("he'll say anything to get elected"): 

Meanwhile, Romney is vastly outdoing Newt on the airwaves (total breakdown of the $41 million in Super PAC spending this cycle here): 

The Romney campaign and a super PAC supporting him is spending nearly quadruple the amount that Gingrich and the pro-Gingrich super PAC, Winning Our Future, has spent to air television and radio ads ahead of the state’s Jan. 31 primary. So far, Romney has bought $5.6 million worth of airtime and the pro-Romney super PAC, Restore Our Future, has shelled out a whopping $8.2 million, according to a Republican media buyer who is tracking ad spending in the state. Compare that to $837,000 spent by the Gingrich campaign and the nearly $3 million of airtime bought by Winning Our Future, a super PAC supporting the former House speaker, and it’s easy to understand one reason why Gingrich has slipped in the most recent polls.

Alex Leary provides a good primer on the ad landscape in Florida. Money quote: 

It's the latest salvo from a "super PAC," the political action committees that are dramatically reshaping campaigns and providing an outsized role for the wealthy, corporations and unions to influence the outcome. "They're terrible," said political strategist Rick Tyler, an especially startling admission from the man who leads Winning Our Future, the super PAC behind the $6 million anti-Romney TV ad.

Previous Ad War Updates here, here, here, herehere, here, here, here, here, and here