Julian Baggini traveled the US gathering stories of those persecuted for not believing. But not all atheists want to play the victim card:

[Sam Harris] agrees that the situation for atheists is “analogous to being gay and in the closet for many people”, and it is striking that virtually every atheist I spoke to talked the language of being “out” or “in the closet”. Nevertheless, Harris argues “it’s a losing game to trumpet the cause of atheism and try to rally around this variable politically. I’ve supported that in the past, I support those organisations, I understand why they do that. But, in the end, the victim group identity around atheism is the wrong strategy. It’s like calling yourself a non-astrologer. We simply don’t need the term.”

Jerry Coyne doesn't agree with Harris' take:

I don’t think many atheist organizations (or atheists) portray themselves as victims. Yes, we’re despised, but I think we have the same type of self-empowerment, the sense that we’re right, that infused the civil-rights and gay-rights movements. 

Hemant Mehta considers how the internet has changed the movement:

Even when I was in high school, the best resources for atheism I could find were shady AOL chatrooms or simplistic websites with more dry facts about atheism than interesting opinions. Between books, the blogosphere, advertising campaigns, and the proliferation of local/campus atheist groups, it’s much harder to *not* find information about living without religion.