Cool Ad Watch

Marina Galperina digs the new ad from Good Books, an online bookseller that gives all of its profits to Oxfam:

Check this metamorphosing animation of Hunter S. Thompson scrambling ’round a bursting, peeling, dripping mindscape, tapping away at his typewriter, ranting for Franz Kafka and contemplating having making tea with bong water. Only, you don’t know that it’s bong water unless you watch the other, narrated version