The campaign is already being ratcheted up. The Israeli ambassador, Michael Oren, does the usual job of situating Peter in the discourse rather than addressing his actual arguments:
Peter Beinart's call places him well beyond the Israeli mainstream, the moderate left, and the vast majority of Israelis who care about peace. The call for boycotting all products made by Israeli communities outside of Jerusalem and beyond the 1949 Armistice Lines is supported only by a marginal and highly radical fringe.
But continuing them remains the mainstream. And all blame lies with the Palestinians, as if they haven't changed on the West Bank these past few years one iota.