The Glenn Beck Model

Mar 20 2012 @ 2:09pm

One way to buffer against boycotts:

[S]ix months after his Glenn Beck TV launched, it’s relatively clear that Beck’s efforts to build a stand-alone television channel have been successful: 300,000 people are paying either $9.95 per month or $99.95 per year for access to the network, which they can access on their computers, iPads and iPhones, and on their televisions through streaming players like Roku. Between subscriptions and advertising, GBTV is going to make $40 million in its first year.