Yes, it does take a while to sink in. But, like Joe Klein, I'm beginning to think that Eric Fehrnstrom's description of his own candidate as an Etch-A-Sketch, capable of erasing anything he has believed or said in the past instantly, is close to a disqualifying comment.

It doesn't just imply, it asserts a cynicism and a hollowness that should disqualify anyone for the presidency. And it comes not from some radio moron or minor staffer – but from Romney's closest confidant. It's the Mother of all Gaffes, making any Romney shift in the general election an Etch-A-Sketch moment for his opponents. Joe:

There is a gestalt to every campaign, a deep organic spirit … In Romney’s case, this spirit expresses itself in embarrassing gaffes, often at the moment of victory — and it reflects the sterile management-consultancy ethos at the heart of the candidate.

He sees himself as a product, to be re-marketed and even reinvented for different markets. The problem with Romney is that there is no there there. There is merely product, which is him. Unsurprising then that the Obamaites are getting a little cocky. But what does it say about Obama's strength that he's still polling only four or five points over this gaffe-prone robot?