Ad War Update: “The General Election Has Now Begun In Earnest”

The Obama campaign takes on Romney "by name," running the below spot in Colorado, Florida, Iowa, Nevada, Ohio, Virginia and on cable: 

Chris Cillizza has more on the campaign's second television ad: 

Both commercials have a) focused on energy and b) responded to attacks being paid for by conservative aligned groups. The first pushed back against commercials funded by Americans for Prosperity, the conservative group funded by the Koch brothers, that attacked Obama for his ties to a failed energy company named Solyndra. That ad castigated “secretive oil billionaires” for unfair attacks. This ad is in response to a commercial funded by the American Energy Alliance , which is running ads hammering Obama on the price of gas. (The AEA also has some ties to the Kochs.) … [T]he campaign sees “Big Oil” as a major bogeyman to exploit over the coming months. … [T]he focus on energy — and particularly Solyndra and gas prices — is evidence that the president’s team knows he has vulnerability on those issues and wants to shore him up (and tear Romney down) as much as possible as soon as possible.

The Obama camp has more than $1.4 million behind the spot. Meanwhile, the president's people begin to refute Romney's big lies: 

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