Mark Wilson is mesmerized by the Samsung Portugal spot:
A model sits in a chair, covered in reflective silver paint. He closes his eyes. And then his skin becomes full color before his body changes from superhero to soldier to polygonal model to cyborg to Google Map, all through the efforts of a projector and one very creative team (oh, and the model himself, who had to sit still for up to three hours at a time). The effect probably would have been easier to create with green paint and post production software, but there’s no way it would have seemed so real. … I don’t know if I’ve come across any art installation that signifies our analog-gone-digital selves any better.