In the past five years, annual sales of the top 10 beer brands in the U.S. — a group that includes giants like Bud Light and Coors Light — have dropped by 11.4 million bottles, or 8.1 percent, according to data from research firm Beer Marketer’s Insights. In the same period, the top 10 craft brewers, including Sierra Nevada and Samuel Adams maker Boston Beer Co., served up 1.2 million more bottles a year, a 26 percent increase.
But there's still plenty of room for growth:
In very simple terms, craft beer makes up just 5.68 percent of the beer market in the U.S. That number –just 5.68 percent– is hard for those of us living in the Pacific Northwest to comprehend. In Portland, that number is closer to 30 percent. In the Seattle area, about 25 percent of the beer we consume is craft beer. San Francisco trails slightly at about 20 percent. All other U.S. cities are much, much lower.