Ad War Update

by Maisie Allison

The Obama campaign holds onto evidence of Romney's "severe" conservatism as the general election looms: 

Jamelle Bouie parses - and applauds - the strategy: 

Romney’s strength is that he makes a great first impression—he seems reasonable, confident, and competent. Attacking him as a “flip-flopper” only reinforces that view, and makes him seem less threatening to voters who aren’t sure that they want to support a Republican. Alternatively, by attacking him as too conservative, Democrats remind the public of its dislike for the GOP, and tie Romney to the most unpopular elements of the conservative agenda. It also helps that the former Massachusetts governor is also working to define himself as a conservative, in order to secure support from the Republican base.

Meanwhile, the Herman Cain subplot gets weirder

Previous Ad War Updates: Apr 10Apr 9Apr 5Apr 4Apr 3Apr 2Mar 30Mar 27Mar 26Mar 23Mar 22Mar 21Mar 20Mar 19Mar 16Mar 15Mar 14Mar 13Mar 12Mar 9Mar 8Mar 7Mar 6Mar 5Mar 2Mar 1Feb 29Feb 28Feb 27Feb 23Feb 22Feb 21, Feb 17, Feb 16, Feb 15, Feb 14, Feb 13, Feb 9, Feb 8, Feb 7, Feb 6, Feb 3, Feb 2, Feb 1, Jan 30, Jan 29, Jan 27, Jan 26, Jan 25, Jan 24, Jan 22, Jan 20, Jan 19, Jan 18, Jan 17, Jan 16 and Jan 12.