Dirty Talk, Clean Diction

Andrew Sullivan —  Apr 14 2012 @ 8:39pm

by Zoë Pollock

Even Hustler needs a style guide:

[Copy editor Eric Althoff] said that the magazine prefers “come” as a verb and “cum” as a noun in references to ejaculation. But on the magazine’s cover, it would allow “cum” in either situation to get the attention of potential buyers. “‘Cum’ is going to jump out at consumers,” he said.

(Hat tip: Nick Baumann)