Googleable Writing

Sean Gallagher test-drives the new search engine optimization software, InboundWriter. The takeaway:

Fifty years ago, a layer of editors stood between writers and their public. For a while there, in the heady 2000s, we believed we'd toppled the reign of editorial tastemakers and put writers directly in touch with their audiences. Increasingly, however, there are layers of reading, writing, and analysis machines standing between writers and readers on the web.

Fear not. The Dish will not succumb to SEOs. I'm still too enthralled with the immediate unfiltered reader-writer experience that blogging alone allows.