The latest revel in ressentiment from Rove's PAC:
It reminds me of the Steve Schmidt "celebrity" ad from the 2008 campaign. It has some punch, but I don't think Obama's vulnerability is due to his star power in contrast with the post-recession economy. I guess it was worth trying to link them. But Waldman sees an all-too-familiar pattern:
[O]nce again, we have to wage a campaign of the cool kids versus the squares. This all started in the 1960s, when people like Rove and Romney watched their contemporaries smoking grass, listening to music with electric guitars, and dancing wildly about with adventurous girls in sheer peasant blouses, and thought to themselves, "Gosh darn it, I hate those guys!" It may take a little different form today, but have no doubt, Republicans going after Obama for being "cool" is the same conflict, just updated to 2012.
Romney is squarer than Obama is cool. That has its problems as well. My view, for what it's worth, is that the more personal and vicious the mockery of Obama in this campaign, the better Obama will do. People in the middle like him. They may have issues with his presidency, but they like him. It's political malpractice to forget that.