Tasneem Raja reports on brogramming, "a term that seeks to recast the geek identity with a competitive frat-house flavor":
The phenomenon has drawn media coverage and generated a Facebook page, a satirical Twitter persona, and YouTube videos demonstrating the Natty Light-loving, popped-collar-donning lifestyle. Some developers insist that it's all just a big joke and doesn't represent any actual streak in tech culture. But apparently it's real enough for social-media analytics company Klout: The high-flying Silicon Valley startup came under fire last month for displaying a recruitment poster at a Stanford career fair that asked: "Want to bro down and crush code? Klout is hiring."