Tinseltown Turning East?

Apr 28 2012 @ 7:29am

James Cameron is courting Chinese firms to co-produce the Avatar sequels:

This year China will surpass Japan as the world’s second-largest movie market, after America. Chinese box-office takings totalled 13 billion yuan ($2.06 billion) in 2011, an increase of 30% from 2010, which in turn had been more than 60% higher than in 2009. The number of movie screens has doubled in five years to more than 10,000 (and is projected to reach 15,000 in speedy fashion), and the new screens are mostly digital and 3D-capable. Meanwhile America’s market is stagnating. Takings in North America (America and Canada combined) declined by 4% in 2011, to $10.2 billion. Mr Cameron suggests that by the time "Avatar 3" is released later this decade, China may well rival America as the top movie market.