Ad War Update

Apr 30 2012 @ 7:37pm

The Obama campaign debuts a new, supposedly "used" slogan:

Weigel surveys the use of "Forward":

It's a word previously seen on MSNBC, in the Chinese Communist Party, etc and etc. Because this is a business obssessed with the taste of its own tail, the MSNBC affiliation is the one getting all the attention.

But I think I see another antecendent for "Forward." In 2005, Tony Blair's Labour Party faced an election for an unprecedented (for a Labour PM) third term. The Iraq War has eaten into Blair's popularity; there was a sense that his party was tired, that it had disappointed the Left almost as much as it had offended the right. The best thing Blair had going for him was a still-weak Conservative Party, helmed by the unexciting consensus candidate Michael Howard. And so the Labour campaign began with this ad — Blair and then-Chancellor Gordon Brown (at the time, a more popular figure) riffing about their accomplishments. The slogan was "Forward, Not Back."

Meanwhile, the Romney camp fixates on spending:

The DNC hits Romney on education: 

And the Obama campaign highlights its opponent's "severe" positions on women's issues: 

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