Ad War Update

The Obama campaign debuts a new, supposedly "used" slogan:

Weigel surveys the use of "Forward":

It's a word previously seen on MSNBC, in the Chinese Communist Party, etc and etc. Because this is a business obssessed with the taste of its own tail, the MSNBC affiliation is the one getting all the attention.

But I think I see another antecendent for "Forward." In 2005, Tony Blair's Labour Party faced an election for an unprecedented (for a Labour PM) third term. The Iraq War has eaten into Blair's popularity; there was a sense that his party was tired, that it had disappointed the Left almost as much as it had offended the right. The best thing Blair had going for him was a still-weak Conservative Party, helmed by the unexciting consensus candidate Michael Howard. And so the Labour campaign began with this ad — Blair and then-Chancellor Gordon Brown (at the time, a more popular figure) riffing about their accomplishments. The slogan was "Forward, Not Back."

Meanwhile, the Romney camp fixates on spending:

The DNC hits Romney on education: 

And the Obama campaign highlights its opponent's "severe" positions on women's issues: 

Previous Ad War Updates: Apr 27Apr 26Apr 25Apr 24Apr 23Apr 18Apr 17Apr 16Apr 13Apr 11Apr 10Apr 9Apr 5Apr 4Apr 3Apr 2Mar 30Mar 27Mar 26Mar 23Mar 22Mar 21Mar 20Mar 19Mar 16Mar 15Mar 14Mar 13Mar 12Mar 9Mar 8Mar 7Mar 6Mar 5Mar 2Mar 1Feb 29Feb 28Feb 27Feb 23Feb 22Feb 21, Feb 17, Feb 16, Feb 15, Feb 14, Feb 13, Feb 9, Feb 8, Feb 7, Feb 6, Feb 3, Feb 2, Feb 1, Jan 30, Jan 29, Jan 27, Jan 26, Jan 25, Jan 24, Jan 22, Jan 20, Jan 19, Jan 18, Jan 17, Jan 16 and Jan 12.