Alec MacGillis reminds us that Obama's "new tone" isn't all that new:
I think that all of us political reporters need to be careful not to overstate the contrast between the two [Obama] campaigns. Yes, Team Obama just put out a tough ad attacking Mitt Romney for outsourcing jobs at Bain Capital and for his Swiss bank account. But let’s not forget—they were putting out some pretty tough, and arguably unfair, ads and mailings back in 2008, as well. … All told, tallies after the 2008 campaign found that at least two-thirds of Obama’s ads in the general election were negative attacks on McCain. So even in ’08, hope and change went only so far.