There are elements of the Obama re-election campaign that turn my stomach. Emails like this one from "Michelle Obama" with the cringe-inducing content-line: "Me Again." Yes, you again. Like I need more spam. Then the pitch:
There's one thing I forgot to mention: If you chip in to support the campaign before the big deadline tomorrow, you'll also be automatically entered to have dinner with my husband.
Look: I understand the need for fundraising pitches but these are just creepy:
Aaron — I think it's safe to assume that an evening at George Clooney's house is something you're not going to want to miss. He's getting involved because, like you and me, he cares deeply about the work we still have left to do — so you're sure to have a thing or two to talk about.
The email is titled "Clooney And Me." Ugh. Another from Michelle, called "Up Late":
Friend — Every night in the White House, I see Barack up late poring over briefings, reading your letters, and writing notes to people he's met. He's doing that for you — working hard every day to make sure we can finish what we all started together.
Pass the sickbag. Then the pitch. And now we have this:
What is this, North Korea? I have my own mother, thank you very much.
The "celebrity" meme pioneered by Steve Schmidt in the summer of 2008 seemed to me to be inappropriate, given the strong message Obama was sending. But with more celebrity-driven solipsism like this, Steve is beginning to look prescient.