The Handmade Hype

Andrew Sullivan —  May 14 2012 @ 9:29am


Christopher R. Graham documents the persistent rise of "artisanal" crafts:

According to the Wall Street Journal, in 2011, the worldwide market for handmade sewing, woodwork, jewelry, and the like was roughly $30 billion. The largest growth is happening online: Sales of $1.4 billion in 2011 are expected to reach $2.2 billion in 2016. The website is the biggest online player, accounting for nearly half of 2011’s revenue. … There’s something incongruous and strange about large-scale interest in stuff that’s ostensibly small-ish and personal, literally handmade.

Regretsy, which mocks exceptionally bad Etsy goods, bills itself as the place "where DIY meets WTF". On the item seen above:

When you’re making a necklace out of rope and house paint, it’s time to stop crafting.