Ad War Update

May 17 2012 @ 7:55am

Rove's group is opening a $25 million campaign with the following spot, running in ten states that went for Obama in 2008: 

Maggie Haberman offers context: 

Crossroads is matching the Obama campaign's announced plans for $25 million in TV time over a similar period — providing Mitt Romney with needed air cover as he tries to husband resources. … It's a 60-second ad — a new twist on the old theme of using a television as illustration, this one uses an iPad — and focuses on pledges Obama has made in his term, saying he broke them. "We need solutions, not just promises," is the phrase the ad wraps up. It will run through the end of May. … The fact that Crossroads — which is a third of the way to its goal of raising $300 million on the cycle — is able to quickly match the Obama campaign is a reminder of why Democrats are so focused on outside groups, which they haven't come close to rivaling.

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