Could Mormonism Help Romney?

New research upends conventional thinking. McKay Coppins looks ahead

As David Leonhardt at the New York Times points out, the results could be skewed by respondents not wanting to seem prejudiced. But if anything, this study would seem like good news for the Romney campaign, in theory. The reality, though, is that voters won't be given the same evenhanded summaries of Mormon belief that these survey respondents got. Over the next six months, Americans are going to receive a widely-amplified education on Mormonism, and the curriculum — along with the few tidbits of information that penetrate the public consciousness — will depend largely on [the] teachers: Namely, the news media.