Pamela Haag defends the industry's obsession with creating "unique" looks for Pinterest-obsessed brides:
I left the [conference of wedding merchants] feeling as if weddings are as eclectically improvised as ideas of marriage are becoming. The marriage replicates the wedding. For my parents the challenge was that they had almost no meaningful lifestyle choices. Most all were going to get married and, within marriage, the majority would follow the established gender roles, and achieve the same benchmarks. Today we have choices galore. … Every marriage era has its trade-offs, its upsides and downsides. Still, if I had to pick, I’d go for the unique over the ambivalent consolations of conformity in the tulle-wrapped Jordan almond favor-giving day of yore. It makes for a more self-realized marriage (and wedding).
The industry is also absorbing a backlash against the strapless dress.
(Video via Buzzfeed: "Wait for it… Gotta give it up for this bride and groom.")