TV’s Minor Leagues

Alyssa Rosenberg wants more web series adapted into cable series:

I really think the networks would be smart to start using web television as a farm system. A season of web television usually adds up to about the length of a pilot. If a motivated web audience finds a show and proves willing to keep coming back for the bits and the pieces of a pilot over a period of time, that might be a good indicator that a core audience exists for a show that a network can build on, rewarding legacy viewers with higher production values, and putting a promising concept in front of an audience that didn’t even know it was out there to hunt for.