Ad War Update

Jun 4 2012 @ 3:32pm

The RNC relishes the terrible May jobs report:

The Romney campaign offers a sense of "what a Romney administration would feel like":

Alex Burns has more

This is a more thematic spot than the first two, which ticked off a list of narrower policy areas where Romney would take action: the Keystone pipeline, for example, and the Affordable Care Act. The presentation of Romney as a reassuring figure — a person who will restore the normal order of things, rather than implementing dramatic change — is a contrast to Democratic attempts to cast Romney as a conservative radical.

Meanwhile, the Obama campaign features Republicans against "Romney economics": 

Paul Steinhauser has an early breakdown of general election ad spending: 

Seventy percent of ads run by Democrats in the general election campaign for president have been positive in nature, while 73% of commercials run by Republicans were negative, according to data provided in a weekly note to their clients by Kantar Media/Campaign Media Analysis Group, which tracks political ad spending. … The spots counted in the CMAG data include ads by the campaigns, party committees and independent groups. The CMAG data also indicates that the Democrats have aired more ads than the Republicans. Fifty-six percent of commercials aired were from Democratic advertisers, mainly President Barack Obama's re-election campaign, while 44% were from Republican advertisers, mostly outside groups such as Crossroads GPS.

Previous Ad War Updates: May 31May 30May 29May 24May 23May 22May 21May 18May 17May 16May 15May 14May 10May 9May 8,  May 7May 3May 2May 1Apr 30Apr 27Apr 26Apr 25Apr 24Apr 23Apr 18Apr 17Apr 16Apr 13Apr 11Apr 10Apr 9Apr 5Apr 4Apr 3Apr 2Mar 30Mar 27Mar 26Mar 23Mar 22Mar 21Mar 20Mar 19Mar 16Mar 15Mar 14Mar 13Mar 12Mar 9Mar 8Mar 7Mar 6Mar 5Mar 2Mar 1Feb 29Feb 28Feb 27Feb 23Feb 22Feb 21, Feb 17, Feb 16, Feb 15, Feb 14, Feb 13, Feb 9, Feb 8, Feb 7, Feb 6, Feb 3, Feb 2, Feb 1, Jan 30, Jan 29, Jan 27, Jan 26, Jan 25, Jan 24, Jan 22, Jan 20, Jan 19, Jan 18, Jan 17, Jan 16 and Jan 12.