Creepy Ad Watch

Jun 26 2012 @ 5:10pm

Dear European Commission – this isn't the best way to encourage more women to become scientists:

Erin Digitale balks:

The video is so over-the-top bad that it’s actually kind of hilarious: "Girls" are represented by young women twirling about in decidedly lab-inappropriate skimpy outfits and open-toed shoes, and by close-up shots of exploding cosmetics. (Eyeshadow, incoming!) "Science" is represented by a lot of dry ice fog coming out of some beakers and by a studly dude brooding over a microscope. None of it bears even the vaguest resemblance to the labs where I earned a bachelor’s degree in biochemistry and a PhD in nutrition. (Where was the shot of a frustrated grad student hunting through the recesses of the -80 freezer wearing giant orange gloves that made her hands look like Big Bird’s feet?)