Ad War Update

Jun 27 2012 @ 8:00am

The Obama campaign dubs Romney "outsourcer-in-chief" in three state-specific ads based on a recent WaPo article. Here's Iowa: 

Watch Ohio here and Virginia here. Jamelle Bouie parses the approach: 

To paint Romney as an “outsourcer-in-chief” is to damage his credibility with the non-college-educated whites who will form the basis of a Romney victory in states like Ohio, Iowa, and Wisconsin. After all, these are voters whose lives have been most affected by the outsourcing pioneered by Bain-owned companies and who have been hit hardest by the relentless profit-seeking of companies like Bain. If the Obama campaign can identify Mitt Romney with outsourcing, then they can blunt his appeal with these voters and keep him from breaking the threshold for white support—around 60 percent. Romney can’t just dismiss the Bain criticism as an “attack on free enterprise.” 

Greg Sargent adds

Obama's best hope may be to define Romney’s economic credentials in not just a negative light, but a threatening one. In this telling, banking on Romney’s economic know-how becomes a risk: Sure, Romney knows how to make money for himself and his friends, but he’s the walking embodiment of the very trends that enriched the wealthy while causing the bottom to fall out from under the middle class — and you were the loser. Why would things be any different under President Romney this time around? Obama may not have turned the economy around as quickly as you’d like, but at least you know he’s on your side. The Obama camp is banking heavily on the revelations about offshoring, an easy-to-grasp, emotionally potent issue, to render Romney as unattractive an alternative as possible.

Meanwhile, Chris Good fact checks Crossroads Generation's spot from the previous update

Crossroads Generation includes some partially misleading information on the 25-year-old coverage provision. “Actually…many states already allowed young adults to stay on their parents’ insurance before Obamacare,” the ad states, and Crossroads Generation pointed to 2010 research by the National Conference of State Legislatures (NCSL) to back up its claim. The group’s claim is true, but only because it omitted a reference to age. While 12 states allowed young people to remain covered by their parents’ plans at age 25 or beyond as of 2009, in most cases that policy did not apply if young adults were married or not enrolled as full-time students. No state allowed coverage until age 26 without those or other conditions attached, according to NCSL’s study. As of 2014, the Democratic health law will make all young people eligible for coverage on their parents’ plans, regardless of student, marital, or state-residency status, according to HealthCare.gov, the administration’s website dedicated to promoting the law and its implementation timeline. 

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