Ad War Update

Jun 29 2012 @ 7:06pm

The ad assault continues over yesterday's SCOTUS ruling, with the Obama campaign releasing a web ad touting the benefits of ACA while this RNC ad features the word "tax" 15 times. Along those lines, the Koch Super PAC "Americans for Prosperity" also delivered on their promise to fund a 12-state ad attacking Obamacare as a tax increase:

Elspeth Reeve notices:

Clearly the group had ads ready to go no matter what the Court's ruling, but maybe they weren't expecting the tax part. The second half of the ad is dedicated to the old Republican message that Obama wasted too much time on the law. That would have been a more powerful argument if the law had been struck down.

It's also worth noting that the Annenberg Public Policy Center released a study this week tracking the money spent on deceptive advertising by groups such as Americans for Prosperity:

[F]rom December 1, 2011 through June 1, 2012, 85% of the dollars spent on presidential ads by four top-spending third-party groups known as 501(c)(4)s were spent on ads containing at least one claim ruled deceptive by fact-checkers at FactCheck.org, PolitiFact.com, the Fact Checker at the Washington Post or the Associated Press.

Americans for Prosperity was #3 on that list; #2 was the conservative American Future Fund, which tonight rushed out another ad going after the Obama administration for the Fast and Furious scandal, this time including a reference to Holder's contempt vote. Also today, the Romney campaign for some reason decided to go back to the McCain '08 playbook, using Hillary Clinton footage in an attempt to shame Obama for his negative advertising. It's airing in six states:

Finally, in the issues ad war, a Colorado-based organization working to legalize marijuana has released an ad in favor of this November's Amendment 64. It features a young man writing a hypothetical email to his father comparing marijuana to alcohol:

Previous Ad War Updates: June 28June 27June 26June 25June 22June 21June 20June 19June 18June 15June 14June 13June 12June 11June 8June 6June 5June 4June 1May 31May 30May 29May 24May 23May 22May 21May 18May 17May 16May 15May 14May 10May 9May 8,  May 7May 3May 2May 1Apr 30Apr 27Apr 26Apr 25Apr 24Apr 23Apr 18Apr 17Apr 16Apr 13Apr 11Apr 10Apr 9Apr 5Apr 4Apr 3Apr 2Mar 30Mar 27Mar 26Mar 23Mar 22Mar 21Mar 20Mar 19Mar 16Mar 15Mar 14Mar 13Mar 12Mar 9Mar 8Mar 7Mar 6Mar 5Mar 2Mar 1Feb 29Feb 28Feb 27Feb 23Feb 22Feb 21Feb 17Feb 16Feb 15Feb 14Feb 13Feb 9Feb 8Feb 7,Feb 6Feb 3Feb 2Feb 1Jan 30Jan 29Jan 27Jan 26Jan 25Jan 24Jan 22,Jan 20Jan 19Jan 18Jan 17Jan 16 and Jan 12.