Opinions about the 2012 presidential campaign today are fairly similar to the public’s views in June 2004. At that time, 79% said the campaign was important (the same percentage as today), 52% said it was too long (59% today) and just 33% said it was interesting (34% today).
I'll always remember Mike Kinsley's New Republic cover in the summer of 1988. It had George H W Bush and Michael Dukakis with a clip-board in all their cartoony wonkiness. The headline? "Let the excitement begin!"