"The economy is of course important. But voters want to hear what Romney is going to do about the economy. He can "speak about" how bad the economy is all he wants—though Americans are already well aware of the economy's problems—but doesn't the content of what Romney has to say matter? What is his economic growth agenda? His deficit reform agenda? His health care reform agenda? His tax reform agenda? His replacement for Dodd-Frank? No need for any of that, I suppose the Romney campaign believes. Just need to keep on "speaking about the economy."
The Romney campaign will answer that they're imitating Bill Clinton in 1992, who famously focused on "the economy, stupid." But Bill Clinton was a full spectrum presidential candidate, with detailed policy proposals on welfare reform, health care, education, and foreign policy," – Bill Kristol, comparing Romney with Dukakis and Kerry.