Ad War Update

Andrew Sullivan —  Jul 16 2012 @ 7:34pm

Even in the ad war the Romney campaign is simply responding, this time to the Obama campaign's devastating "Firms" TV spot from the weekend. The only problem is:

Screen Shot 2012-07-16 at 5.59.19 PM

A reader captions what we can no longer watch:

The counter ad to the hollow, haunting audio of Mitt Romney singing America the Beautiful to abandoned plants and empty board rooms is President Obama singing Al Greene in perfect pitch.

Specifically, it was Obama's Apollo performance of Green's "I'm so in love with you" (from the song "Let's Stay Together"), and the lyric was meant to link Obama to big donors rather than the middle class. In another awkward attempt by the Romney ad people, they poach quotes from journalists Bob Schieffer, Mark Halperin and David Brooks to suggest that the era of hope and change is over:

The only problem is, both Schieffer and Halperin are angry they were used in the ad:

Schieffer sounded off on the ad on his show on Sunday, saying he was "shocked" by it and acknowledging that it puts him in a difficult spot as a journalist to appear in a political ad. "I have no affiliation with the Romney campaign," he said on Face the Nation. "This was done without our permission."

Meanwhile, TPM was so impressed with Obama's "Firms" ad they tracked down the people (Axelrod's firm) who made it.

Ad War archive here.