Ad War Update: Build Build Build

Jul 27 2012 @ 8:00am

Romney's people are fine-tuning their attacks to include their own citizen-surrogate testimonials, here adding breadth to the "didn't build that" rhetoric while focusing on the battleground state of Nevada:

In this one, the Romney camp claims that Obama is out of touch with the economy:

An exasperated Weigel finds the above ad is "insanely misleading", once again grossly truncating Obama's words:

Obama wasn't talking, at this moment, about his own economic record. He was arguing that the economy had grown and the deficit had shrunk when marginal tax rates were higher.

The Romney campaign has also rolled out "We Did Build This!" yard signs and a build-themed microsite. Frank James and Greg Sargent show that the campaign is continuing to feature small business owners who have gladly accepted government cash. Sargent's conclusion:

We can argue endlessly about that one line in Obama’s speech and what the larger context meant. But when you strip away all the noise, here’s what’s left behind: to argue that this kind of spending — and government in general — can help facilitate success does not degrade that success or demean the individual inititative and ingenuity that went into producing it. Romney needs to obscure this basic and obvious truth, which is why he and his surrogates continue to suggest Obama said that only government is responsible for your success, and you had nothing to do with it. Not to put too fine a point on it, but the entire argument being made right now by this major party presidential candidate is based on a complete fiction.

The GOP Super PAC American Future Fund is also on the build-wagon with some subtitles and stock footage. Elsewhere, the neo-conservative Super ("non-profit issues") PAC, Secure America Now, whips up some scare-mongering to go after Obama for spending too little on defense:

And from the other side, the Obama campaign doing some scare mongering of its own, hitting Romney on women's issues and rehashing a widely disproven abortion attack line in this eight state TV buy:

In other pro-Obama news, Rachel Weiner passes along a statement from Olympics officials regarding their copyright takedown of yesterday's Priorities USA ad and any other use of Olympics material in political ads:

"The Olympic Games are a celebration of friendship, excellence and respect," said USOC spokesman Patrick Sandusky in a statement. "While we are absolutely confident that neither presidential candidate nor campaign has participated in the production or distribution of these negative ads, the attacks, using Olympic themes and images, need to stop."

Both campaigns are obliging with the request. And from the analysis world, Wells Fargo Securities has a new study out that indicates that this cycle's political ad spending has already reached $648 million, and estimate that overall spending on the election will reach a record $2.4 billion.

Ad War archive here.